Problem
In our class, we were tasked with the exciting challenge of rebranding a local organization close to our hearts. Without hesitation, I chose the Delaware Humane Society. The initial step of this endeavor involved reimagining its visual identity. Through this process, I delved deep into the art of encapsulating a brand's essence within a single mark. It proved to be both captivating and demanding, teaching me invaluable lessons in brand communication. Following the creation of the visual mark, I embarked on crafting an entire brand system, meticulously selecting colors, typography, and supporting elements. This holistic approach not only furthered my understanding of branding but also allowed me to express the organization's identity cohesively across various touch points.
