Objective
Design two distinct posters that represent two closely related concepts. The themes I was given to explore were winter and fashion, each requiring a unique visual approach while maintaining a conceptual connection.
Approach
I chose to communicate how fashion brands can present their winter collections in both a positive and critical way. The first poster followed a traditional marketing approach, aligning with the brand’s aesthetic and messaging. For the second poster, I took a different direction, incorporating a call to action that encouraged customers to consider sustainability in fashion.
Process of Poster 1:
Process of Poster 2:
